Social media marketing gives you increased exposure. It allows you to connect with your consumers in a more intimate way. You can gain valuable customer feedback that allows you to improve your customer service, product, or service. Everything you do to increase traffic or business on your social media channels is social media marketing. Whether you’re on Facebook, Twitter, Snapchat, or LinkedIn these efforts all amount to social media marketing. Use social media marketing as a way to gauge what content you put out does well by monitoring shares and likes. Shares equate to free advertising for you.

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