Advertising is an important part of everyday sales and exposure when it comes the services and products distributed by a company.You have to understand that advertising requires planning with regard to packaging and timing, because audiences rely on certain services and products based on events and seasonal requirements. Magazines tap into a niche audience where designer brand companies and other sponsors of this type of media in print, know that by putting up ads in these pages they're targeting an audience of a selective kind.

• A magazine has considerable reach either globally or nationally
• Attractive Display - The advantage of magazine advertisements is the fact that ads can look realistic and can jump out at readers, because of their glossy detailing and show of colors that calls for attention.
• Events - No matter what event date is fast approaching, magazines know that the focal point lies now in brands and services that will give consumers a reason to attain these depending on what lies ahead.
• Audience Selection - Not all magazines will have random ads splashed across their pages, especially those with big names in the business. It is a well-planned strategy of assigning only certain kinds of issues with the right sponsors. It's a selling point strategy because you know exactly what kind of people are reading that issue and looking into your ad selections.
• Shelf Life - It gives it the benefit to be looked upon again and again.