Content can live anywhere online. Tweets, a YouTube video, and blogs on your website all comprise content marketing. Keep your audience in mind as you create content. Remember who you’re talking to and what they’re interested in. Share your content across all of your social media platforms for maximum exposure and feedback. Content marketing is an ongoing practice. It’s not always about sales but more so about engaging and educating your consumer to build brand recognition, trust, and equity. And consider having others blog and backlink to your site, a really great tool.